The Oak Tree Inn, Balmaha, Loch Lomond
At the start of 2014 I began an exciting project of marketing consultancy for The Oak Tree Inn, Balamha, Loch Lomond. Ever since I have very much enjoyed working with The Fraser Family on promoting and developing their businesses.
The first task involved developing new logos for not just the Oak Tree but its other companies and brands, including St Mocha Coffee Shop & Ice Cream Parlour and The Village Shop. Eric Witham designed the logos and they work incredibly well not just on-line and on new signs on the exterior of the building (see below) but through a range of items used in the business.
The next stage was to commission a brand new website, HotScot were chosen and the result has made a real difference to the business. Since the launch of the new site there has been a massive increase in traffic to the site.
I created all new content for the website, including a range of photography that showcases the business and it’s stunning location in the heart of Loch Lomond. You can see more of the photography that has featured on my blogs about Balmaha and Loch Lomond & The Trossachs National Park.
The Oak Tree has always been well followed on Facebook and to run alongside this I launched Pinterest and Twitter accounts. Social Media is great for this business and it continues to generate lots of interaction. We ensure that there is regular news and photographs added to keep the conversations going.
We’re marketing Balmaha and The Oak Tree Inn as Loch Lomond’s Ultimate Destination, which we truly believe it is. This is a new map and guide for visitors created with Mark Hutton of Hutton Creative. Mark produced a very eye catching and user friendly design bringing the information together really well.
On behalf of the business I have compiled award entries and I was delighted that they won the Best Family Business at The Herald Newspaper Family Business Awards at the end of 2014, along with Best Customer Excellence and a Highly Commended Best Family Business at The Forth Valley Business Awards.
The reaction from customers to The Oak Tree experience is amazing. Trip Advisor once again awarded it with a certificate of excellence which only 10% of businesses achieve. This make the job of marketing a lot easier, we work strategically and have seen good growth in occupancy rates as we get the message out about this excellent product.
This is a truly special business, the passion and hard work ethic of the Fraser Family and their staff is very infectious. They strive to be the best and to not stand still for one second. It is a real pleasure to work with them.
I am a Family Portrait & Wedding Photographer, I also create photography and video for business offering on-line content and marketing support. I run regular introduction to photography training courses, ideal if you you want to learn how your camera works and take better photographs. I am based in Loch Lomond & The Trossachs National Park and work throughout Scotland including Glasgow, Stirling and Edinburgh. See more at my website – www.paulsaundersphotography.com or call me on 01360 661029.
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